Master communication and leadership with this comprehensive guide for effective leaders and inspire your team to success.
What we will see in this article
Should communication and leadership go hand in hand?
Communication and Leadership are two different things. The first is the communication process between team members, while the second is the conduct of the project itself.
Communication and Leadership are terms that are used a lot in any kind of negotiation or relationship between people.
They are used to describe a situation in which two people are working together to achieve a goal.
What is communicating?
Communicating is the process of transmitting information between people.
Leadership is one of the fundamental principles of human organization. Leadership is an ability to lead others toward the group’s goals.
It involves the ability to guide others to do important things.
What is communication for leaders?
Leadership communication is a type of communication most commonly used by leaders to convey information about company culture, core values, mission, and crucial messages to build trust and encourage employees.
What is leadership communication in practice?
In practice, it involves delivering a shared vision and inspiring others to buy into that vision.
It is describing the company’s inherent values and showing how the company is delivering on this promise.
With clear communication, leaders can navigate their organization through all kinds of changes, big or small.
What is the role of communication in leadership?
The communication in leadership also builds trust within the organization, both between leaders and employees and between employees and the organization itself.
By clarifying the company’s culture and structure, it helps employees better align themselves within the organization.
This communication inspires open dialogue throughout the company, promotes collaboration, teamwork, and honest feedback.
Finally, it helps to avoid miscommunication within the organization and ensures that all employees are up-to-date with important information.
How should a leader communicate?
Effective communication in leadership, communication training for leadership and the leader’s role in communication makes all the difference in motivation and engagement in your career as a manager communicating your vision to the led.
Communication and leadership
Why should they go together?
Communication and leadership: why should they go hand in hand?
According to a Harvard Business Review study , 69% of managers report that they are uncomfortable communicating with their employees in general.
This is a significant number – especially given the vital importance of good leadership communication.
They must go together because without being able to communicate the leader’s vision and goals, it will not even be possible to exercise leadership.
Communication, motivation and leadership
Very clearly, leadership needs to communicate its vision, strategy, and purpose to its team, and it can only do this through people who are motivated to perform their tasks.
It is the communication, not the benefits, that lead people to the states of highest motivation, because there is a belief that the vision is the best path for you, can you understand it this way?
Therefore, we will proceed with more interesting information for you.
Communication and Leadership by Them
One of the least discussed issues, and, I believe, to be fundamental to understanding a company as a body, is the training of women in communication and team management.
Besides training, it is also necessary to allow these leaders to develop their creativity in speaking and directing their teams and wait for the results, which I am sure will be great.
Having a leadership that is only male can cause the company to lose the opportunity to renew its products, creativity, and humanization of the company.
Good communication in managing your team improves engagement
To engage employees, they must trust their leaders and the organization.
This can be done with effective leadership communication. Leaders share the company’s vision and show through their actions that they are dedicated to that vision.
If they are open and honest about what is happening, positive or negative, and don’t isolate information, employees will buy into that vision, putting their energy into making it a reality.
Clear communication aligns employees with strategic goals
How can employees be aligned with organizational goals if they don’t know what they are or don’t understand them?
The answer is that they simply cannot. There was a major failure of communication from the leadership.
It is the leadership’s job to evangelize these goals, to raise awareness of them among the workforce.
In addition, the leadership needs to provide consistent updates on what the goals are, why they were chosen, and what the path is to achieve them.
All of this serves to engage employees – their strategic alignment with organizational goals will provide better business results.
Builds trust and encourages transparency
There is a global leadership crisis, according to the 2021 Edelman Trust Barometer .
No matter the type of leadership, from government leaders to religious leaders, from CEOs to journalists, there is a growing trust gap.
No kind of social leader can be trusted to do what is right. People are also increasingly rejecting talking heads, who are seen as partisan and untrustworthy.
Trust in CEOs has fallen to an all-time low in many countries. In Japan, CEOs have a credibility rating of only 18%, while in France it is 22%. As CEOs work to solve problems in their business, industry, and the world at large, this lack of credibility will pose a huge challenge to overcome.
The expectations on companies
Yet despite this lack of trust, people still expect companies to step in where governments are absent or ineffective.
There are higher expectations that CEOs use their skills for the good of society and the world at large, and not just for the good of their company and shareholders.
Now, this lack of trust in CEOs can be due to a multitude of factors, but one foolproof way for a leader to gain trust is through good leadership communication.
When leaders engage with honesty and transparency, people will be much more likely to trust them and, in turn, the organization as a whole.
When observers feel they understand the company’s vision, goals, and future path, they are much more likely to engage positively with it-especially when those visions and goals align with their own.
That is exercising leadership communication.
Communication and leadership in the workplace
When leadership communication is effective, it leads to better communication throughout the workplace.
By demonstrating what good communication looks like – and leading by example – employees are more likely to adopt these positive communication tactics in their own workplace communications.
Not only that, if everyone has a good understanding of the important information, that information becomes much more accessible.
A new employee can simply ask a colleague and get a robust and correct answer, rather than having to dig into training manuals or company documents to find it.
Leadership communication training creates effective leaders
As we mentioned above, almost 69% of managers do not feel comfortable communicating with employees.
By taking the time to improve leadership communication skills, your organization will also be empowering managers in many areas and making them much more effective.
Leaders with good communication skills are better at mentoring, problem solving, and project management. This leads directly to more confident and successful leaders who trust that they can handle any problem that comes their way.
12 tips and best practices for effective leadership communication
Let’s look now at the best practices leadership communication.
Honesty is always the best policy not only in leadership communication – we all heard that since we were kids!
It is especially crucial in business.
If employees discover that they are being lied to, especially about important matters such as the company’s financial situation or a major upcoming change, they are very likely to look for a job at a different company – one they feel they can trust .
Building trust is more than just words, it is earned through actions that align with those words.
Always keep your promises
Make sure you have a perfect track record to go with what you say you will do.
There is nothing more certain to break trust in leadership communication than not honoring the commitments you have made – and as we stated above, trust is absolutely critical to good communication.
If, during a feedback session, you say you would solve a problem, make sure you do it.
Become known as a reliable and trustworthy leader, and your employees will do what they can for you – because you have proven that you will do it for them.
Communicate Wisely with a Plan
We are all busy, and nothing is more annoying than taking time out of your day for something that ends up being unimportant or irrelevant.
Or, worse than that, the issue is important, but it was poorly communicated and the information was lost or misunderstood.
To avoid this, enter all communications with a clear plan.
For example, if you are unveiling a new project, you should state what the project is, the desired outcome, the time frame and resources, and any important details. Then repeat.
It can be helpful to use a list with markers to ensure that you don’t forget anything important in your leadership communication.
To be an effective communicator, you not only need people to listen to you, you also need to listen to people.
Be visible among your employees, be personal with them and ask their thoughts and opinions – and really listen to what they are telling you.
One-on-one interactions will help you in many ways – people will trust you more because they have a personal relationship with you and are more likely to tell the truth if there are problems in your team or department.
Build positive relationships throughout the organization and you will reap the benefits of better communication.
Be empathic on a daily basis when managing your team
This tip is aligned with number 4. When building relationships with employees, always try to use empathy as a standard.
A leader who reacts angrily or negatively to difficult situations is not one who will earn the trust of his employees, nor will he hear hard but necessary truths.
By acting with empathy in your leadership communication, i.e. putting yourself in the other person’s shoes, listening carefully, and trying to understand the situation, you will be building a strong bond with your employees.
Make the complex simple and memorable
Great communication is memorable.
This is why slogans and slogans are so popular – a simple but effective line will stick in the memory much more easily than a long, complex paragraph.
Great communicators know this and are skilled at breaking down complex subjects into clear, easily understood sentences.
However, these quotes don’t have to be independent – you can say the quote, explain the concept behind it – try to avoid too much jargon and business language – then go back to the quote and it would still be a very effective way to communicate.
Embrace openness and honest feedback
As unpleasant as it is, being wrong is a critical part of learning and growing.
Leaders should never shy away from this kind of conversation!
By talking to people who have diametrically opposed viewpoints, leaders will have the benefit of understanding different perspectives and be known as open-minded and fair-minded people.
By receiving honest feedback, leaders gain the trust of their teams.
In both cases, they show that they value the opinions of others, further building their reputation as a good communicator.
Learn to talk to groups as individuals
This is not an easy skill to learn, but it is worth the effort in leadership communication.
A really good communicator can speak to a large group and make each person in the audience feel that the speaker is speaking to them personally.
The key here is to understand the group you are talking to and customize your message and delivery for them.
If it is a highly technical group of engineers, you will use different terms than for your customer service team.
If you have spent some time getting to know your audience in one-on-one situations, you should have an idea of how to tailor a speech to them and leave them with the feeling that you have spoken to them personally.
Be consistent in your communication and actions
People thrive on consistency, and they especially look for consistency from leaders.
Before you speak, take your time and make sure you convey information or opinions that are considered and well-informed.
This will ensure that you won’t be bouncing from one day to the next, and people will know that they can trust that what you say today will be the same as what you say next week.
Communicate equally with your employees
In leadership communication, fairness is needed.
Make sure you are communicating with employees at all levels of your organization and in all departments.
From part-time employees to executives, there should be no glaring differences between who you talk to – and who you listen to.
Pay attention to who you spend most of your time with.
It is very important to make sure that you are not favoring any one person, department or employee level. People absolutely understand these things!
Uniting people around a single cause
Similarities are an effective way of bringing people together. This can be something as simple as a quarterly goal, but it can also be the company’s mission, the ethos behind the organization, or the company’s long-term goal.
Having a shared goal will unite your employees and give them a clear objective to work toward.
This is another one that may require some practice and skill on leadership communication, but it is extremely important: always be confident.
In your actions and words, you must demonstrate confidence.
There will be times when you don’t know an answer or something negative has happened, but you can still respond to difficult situations with confidence.
By doing this, you will build trust with your employees – we all know that there is nothing worse than a leader who does not trust the words he is saying.
What is active listening?
This is the last and one of the most important points that are left aside by leaders.
Active listening, contrary to what one might think, is proactive in the sense that it gives the employee the option to listen to and understand himself.
Just a few interventions will already help you understand the reasons for your speech.
What is the importance of active listening?
Active listening also teaches the leader to notice the various body language movements.
With this you get the best communication with your employees and better results in your organization.