Curious about sharing company photos on the web? Find out what is allowed and how to do it responsibly.
What we’ll see in this article
Sharing company photos on social media?
On social media, the image we project can say a lot about us and, likewise, about the companies we work for. By sharing photos of the company, you not only show a bit of the routine and behind the scenes, but you also humanize the brand.
This type of post creates a closer connection with customers and followers, making the company more “accessible” and real.
What’s more, by showing positive moments, learnings and achievements, you can attract talent that identifies with the company’s culture and values.
Wearing the shirt on social media: a boost for the company
You know that expression“put your shirt on“? It refers to the commitment and pride that someone feels towards the place where they work.
And nowadays, this feeling can be translated into simple actions, such as posting photos of the company on social networks.
By doing so, you not only show that you are engaged, but also help to positively promote the company’s image. This practice can result in several benefits, from attracting new customers to strengthening ties with current ones.
It’s a modern way of showing loyalty and, at the same time, giving the company visibility in the digital world.
Understanding company policies on photos
But before you take any photos, it’s crucial to find out about your company’s policies on capturing and sharing images. Many organizations have clear guidelines to protect their image and the privacy of their employees.
If in doubt, check the employee handbook or consult HR.
The difference between sharing and exposing
Posting about your day at work can be fun, but it’s important to understand the difference between sharing a moment and exposing sensitive information.
While the first option celebrates achievements and company culture, the second could compromise privacy or the company’s image.
When to share company photos on social media?
Choosing the right time to post company photos on social media can be just as important as the content itself. If you want to make a positive impact, it’s essential to think strategically.
First of all, remember special moments in the company:
- achievement of goals,
- corporate events,
- launching new products,
These occasions are ideal for sharing, as they show the company’s progress and culture.
Take advantage of commemorative dates to share company photos
Also, take advantage of commemorative and thematic dates to create a connection with the public.
For example, on World Environment Day, you could post photos of the team planting trees or of the company’s sustainable actions.
Another tip is to look at the times when your followers are most engaged; generally, early in the morning or after work, people are most active.
Finally, always align your post with the company’s values and objectives, ensuring coherent and positive communication.
Asking permission: who to ask?
But you don’t know if you should post that photo from the company party? When in doubt, ask. Talk to your supervisor or the communications department.
They can give you guidance on what is and isn’t appropriate to share on social media.
Protecting the privacy of coworkers
Did you take an amazing photo, but your coworker appeared in the background? Remember: not everyone likes to be on social media.
Always ask permission before posting images that include other people. And if someone asks not to be photographed, respect that choice.
Places that are generally safe to photograph
Environments such as the cafeteria, rest rooms or common areas can be great places for a photo. But beware of areas that may contain sensitive information.
Use common sense and, if you’re not sure, don’t risk it.
What to avoid when taking company photos
Stay away from photographing computer screens, documents or areas with restricted access. These are critical points that can contain valuable information for the company.
In addition, showing care and discernment in your posts reflects well on you as a professional.
Recognizing sensitive information in the background
That whiteboard in the background of your photo may contain more information than you realize. Always review your photos to make sure you’re not accidentally sharing details such as notes, documents or computer screens.
Hashtags and captions: promoting company culture
Hashtags and captions can be a great way to show how proud you are of your company. However, it is essential to ensure that they are aligned with the organization’s image and values.
And always promote positivity and respect in your posts.
Dealing with negative feedback on posts
Criticism and negative comments may appear. Instead of reacting impulsively, take a deep breath and evaluate the feedback.
If it’s constructive, thank them and adjust. If it’s just a hater, consider ignoring it and not feeding the negativity.
Copyright: using third-party images
Have you found the perfect image on the internet to boost your company’s image? Watch out! Copyright can be complicated. Always make sure you have permission to use the photo and, if possible, give credit.
There are also many free image banks that offer high-quality photos for you to use.
Image editing: what is acceptable?
Editing photos is normal, especially to improve the light or focus. But when it comes to posting company photos, it’s important not to alter the content in a way that distorts reality or sends out the wrong message.
Maintain authenticity. It’s important to remember that some companies already have their own places for photos, as well as guidelines.
Veiled advertising and the risk of endorsements
Posting about your company’s product or service may seem like a good idea, but beware of veiled advertising. Be transparent with your followers and avoid making endorsements without being clear about your relationship with the company or product.
Photos of company events: what to know?
Company events are perfect photo opportunities! However, remember to respect the privacy of the participants and avoid posting anything that could be interpreted as unprofessional.
And, of course, have fun and capture the best moments!
What if the company asks you to remove a photo?
If the company or a colleague asks you to remove a photo, don’t take it personally. They may have reasons you don’t know about. The best thing is to respect the request and, if necessary, discuss it privately to understand why.
Tips for responsible photos on the web
Do you want to be a master of responsible posting? Be aware of what you are sharing, respect the privacy of others and promote a positive image.
And, most importantly, have fun showing off the best of your work environment.
Summary: What you can and can’t do when posting company photos
|Photographing in common areas such as the cafeteria, with the permission of the responsible area in the company.
|Post photos of computer screens or documents.
|Use positive hashtags and captions.
|Exposing sensitive or private information without permission.
|Ask permission before posting photos with colleagues.
|Ignoring feedback, especially if it comes from the company.
|Give credit when using third-party images (if allowed).
|Altering the content of the photo so that it distorts reality.
|Capturing moments at company events (with discretion and permission).
|Doing veiled advertising or endorsements without transparency.
|Respect requests to remove photos.
|Disrespecting copyright when using images.
This summary serves as a quick reference on best practices when posting company-related photos on social media. Always use common sense and, when in doubt, it’s best not to post.
Maintaining professionalism in work photos
Even if you’re trying to be light and fun in your posts, remember to maintain professionalism. Your post not only represents you, but also the company you work for.
Show your best and let your company’s incredible culture shine!